Siemens was planning an event with a central theme/title “Vision 2020. – Siemens experience”. As the event was going to be held in Croatian National Theater, an institution with centuries of tradition, they wanted to have a mix of tradition with modern technologies. So they decided on creating an augmented reality exhibition.

For this purpose 12 pictures were printed in large format (100cm x 150cm) with each picture representing their products, services as well as company strategy. As attendees pointed the tablet at the picture containing Siemens technology they could see how the technology works in practice through videos and 3D animations that appeared as a part of the picture.

The exhibition lasted for 4 days. Thanks to the built-in analytics we know that over 3000 impressions were made during the exhibition.